There’s something quietly powerful about a Mysore silk saree. The moment you step into a store, the atmosphere changes—soft silk shimmering under lights, the scent of new fabric, rows of rich colours folded like treasure. And even when the crowd grows, even when the waiting time stretches longer than expected… many women still stand patiently, unbothered. Because for them, it’s not just shopping. It’s an experience. The wait feels worth it. Unlike regular saree shopping, Myso

Benares to Pochampally: How GST 2.0 Could Unravel India’s Weaving Traditions India’s handloom industry has always been more than just fabric—it’s a living heritage, carrying centuries of tradition, artistry, and regional identity. From the intricate Banarasi brocades of Varanasi to the vibrant geometric patterns of Pochampally Ikat in Telangana, each weave tells a story of cultural pride. But today, the introduction of GST 2.0 threatens to change this landscape dramatically.

Krithi Shetty once again proves that her fashion choices are nothing short of captivating. This time, the young star chose a beautifully crafted handspun silk saree worth ₹24,500, showcasing her love for earthy elegance and nature-inspired aesthetics. With every public appearance, Krithi manages to blend tradition with modern grace, and this look is yet another testament to her refined style sensibilities. Handspun silk has a charm of its own — its gentle sheen, smooth textur