As Pongal 2026 approaches, the timeless charm of the Kasavu saree once again takes center stage in festive wardrobes across South India. Known for its pristine off-white body and elegant gold zari border, the Kasavu saree beautifully reflects simplicity, tradition, and cultural pride. South Indian actresses, admired for their graceful style and rooted fashion choices, continue to offer endless inspiration when it comes to festive ethnic wear. From understated elegance to clas

Kerala Tourism has taken creativity to a whole new level this Onam with its latest campaign that has gone viral across social media. The centerpiece of this unique promotion is none other than Leonardo da Vinci’s iconic Mona Lisa—reimagined in a traditional Kasavu saree, the quintessential attire of Kerala women during the festive season. The campaign blends heritage and humor seamlessly, portraying the timeless painting with a golden-bordered cream saree, jasmine flowers ado